What Is a Professional Brand?
Ever find yourself trying to answer the question, “What is your value?”
“I’m organized. I’m a leader…blah, blah, blah.” That was the answer I stammered out after being asked if I knew what my value in the marketplace was. I’m pretty sure I didn’t say, “blah, blah, blah,” but what I did say was not impressive or memorable. I had been networking over coffee with someone further along in their career. I had enthusiastically nodded in agreement with her previous statement about how critical it was to know your value in the marketplace, and to her question about if I knew by value. BUT I FAILED when it came to articulating my unique value in the marketplace.
In my head, I knew what my value was, but because I had never taken the time to define it, I could not articulate it so that it was MEMORABLE, SUCCINCT and COMPELLING. That’s when I first understood the importance of personal branding.
“When you know your professional brand, you will be more EFFECTIVE, PERSUASIVE AND CONFIDENT. You will STAND OUT in a very crowded marketplace.”
Give Yourself The Advantage Throughout Your Career.
Identify and utilize your professional brand on your resume, LinkedIn profile, and cover letter.
Everyone has a Professional brand.
Those who work with us know it. Our clients/customers know it. Our family members know it. But do you know it?
Your professional brand is UNIQUE to you. In a crowded marketplace, a STRONG PROFESSIONAL BRAND on your resume and LinkedIn profile can make the difference between whether someone reads or moves on.
Why Your Professional Brand is Important
How do you stand out amid a mass of professionals with similar experience and background aiming at the same targets you are? By identifying your Professional brand. It quickly and succinctly communicates your value capturing someone’s interest so they read more.
YOUR BRAND IS YOURS AND YOURS ALONE. ONLY YOU CAN DO WHAT YOU DO THE WAY YOU DO IT.
Establishing Your Professional Brand Allows You to Control How Others See You
I take the frustration out of having to identify your own professional brand and create expertly branded resumes, LinkedIn profiles and cover letters. If you don’t define your professional brand, someone else will. Don’t let someone else define your brand for you, take charge of your future and define brand now! Then sit back and experience why my clients say it is the gift that keeps on giving.
What Your Professional Brand Consists Of
The client and I collaborate in the professional brand discovery process. Your professional brand is a combination of six factors. What others say about you. What you say about yourself. What people experience when working with you. What potential employers can expect from you. What your unique value is. Who you are targeting.
Using the client’s feedback about the six factors and what I hear during our strategy, I create a strong brand that captures the client’s unique value.
Increase Your Confidence. Improve Your Persuasion Skills.
Once you know your professional brand, your confidence will soar because you’ll be able to use it when interviewing make your answers STRONGER. Your professional brand will also be a critical asset when you have to have those crucial conversations like justification for a RAISE or PROMOTION throughout your career. What better way to improve your persuasion skills by using your professional brand to explain the value you bring during these critical conversations?
Ready to Get Started?
We have solutions for executives, rising leaders and professionals advancing their careers.